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Account-Based Marketing Handbook
![Account Based Marketing Handbook](https://www.oracle.com/webfolder/s/delivery_production/docs/FY16h1/doc39/OMC-ABMHandbook-Thumb.png)
No one wants another canned marketing message. To win in B2B, you need a smarter approach. Read this handbook to learn how to level up your ABM by:
• Selecting the accounts that fit
• Building cross-channel experiences
• Personalizing to people, not personas
• Selecting the accounts that fit
• Building cross-channel experiences
• Personalizing to people, not personas