Oracle Webcast
Discover the ‘Fuel’ for real-time data driven marketing
Headline to Reinforce the Key Benefit of Offer 2LN, 12WC
April 17, 2019
11:00 AM UK Time
They say that data is the new oil. The interactions data that your customers leave on your digital channels is valuable if it’s easily employed to enhance their experience. The closer you get to activating that data in real-time, the more “in moment” you are with your customers, across all touch points and you will be able to automate beyond the inbox.
Yet, most traditional technologies for collecting web data output data inflexibly, requiring effort and processing before the data is usable. At best, the data is hours old before you can use it, by which time your customer has moved on, the moment is lost.
Oracle Infinity is the next-generation web data processing engine. As your customers interact with digital properties, Infinity collects, processes and streams visitor-level session data, all in real-time.
These streams connect your digital channels with your execution channels across marketing, CRM, customer services, extending to BI and CDPs.
Business Benefits:
- Deliver a consistent customer/marketing experience on the freshest data
- Maximise revenue opportunities for every customer interaction by being “in moment”
- Create richer customer profiles for better re-marketing
Featured Speaker
Rhett Thedvall
Infinity Solution Specialist
Oracle Marketing Cloud
Biography: As a marketing technology specialist with 15 years in the industry, Rhett has been helping enterprises to leverage the power of data and turn it into their most valuable business asset. With a deep understanding of the digital marketing landscape he has a passion for driving innovative solutions which increase effectiveness by removing complexity to encourage adoption and stimulate growth.