Get up to speed on the critical factors contributing to invalid traffic (IVT) for advertisers and publishers
- Undetected IVT can devalue campaign performance metrics and waste your ad budget – find out how to combat it.
- Not all IVT is fraud – learn the differences between General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT).
- Understand how Moat Analytics keeps your campaigns protected, including accreditations across desktop, mobile, mobile web, and mobile in-app, filtration methodology and transparency.