Oracle and Forrester Guest Speaker Brendan Witcher Get Personal: How to Deliver Individualized Experiences in Modern Retail

July 17, 2019
11:00 a.m. EST

Today’s retailers need to be customer obsessed. Sounds simple, but the notion of customer obsession presents real challenges. The most critical being that companies don’t fully appreciate what it means to be customer obsessed or how to execute a strategy to get it done. 

Oracle VP of Strategy, Jeff Warren, and Forrester VP and Principal Analyst, Brendan Witcher, discuss what it means to be customer obsessed and how to execute on a strategy that fulfills complex journeys with elegance and scale. 

Gain new insights into key topics including: 
  • Personalization: it’s not enough in today’s climate 
  • Individualization: is required to execute complex customer journeys 
  • Data: plays a mission-critical role in delivering individualized experiences 
  • Pivot to Customer: reframes every business decisions and process through the lens of the customer 

Featured Speakers

Brendan Witcher
Brendan Witcher
VP and Principal Analyst
Jeff Warren
Jeff Warren
Oracle Retail
VP Strategy