How to Protect Your Ad Spend from Invalid Traffic | Oracle Data Cloud

Download the guide to get up to speed on the critical factors contributing to invalid traffic (IVT) for advertisers and publishers

invalid traffic
    In this free guide you will learn:

  • How to detect and combat IVT — undetected IVT can devalue you campaign performance and waste your ad budget
  • The differences between General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — not all IVT is fraud.
  • How Moat Analytics keeps your campaigns protected, including accreditations across desktop, mobile, mobile web, and mobile in-app, filtration methodology and transparency.