Adapt to Change                Respond to changing market conditions and absorb nuances in shifting customer behaviour

Date: Wednesday, 16th October 2019

Time: 10:30 a.m. (Australian EST)

Presenter: Kuan Yi Lim, Oracle Data Analytics Architect

Marketers have never faced greater pressure to be data-driven in their strategy and execution. In fact, 92 percent of CMOs want to be data-driven in how they quantify the value of both their marketing spend and their contribution to the organisation.
However, growing data sources have made it more difficult to gain insights. How can you adapt?

Join us on the 16th of October, where will showcase how Oracle Analytics Cloud and Oracle Autonomous Data Warehouse are a complete solution for analysing and visually exploring your data to understand the correlation between market conditions and customer preferences and expectations.

As part of this virtual event, we will showcase how simple it is for a person in marketing to create dashboards that aim to leverage machine learning and artificial intelligence capabilities to:
  • Prove marketing ROI across additional and digital channels
  • Identify blind spots and target customers in the right way and at the right time
  • Predict buying patterns and personalise recommendations
  • Blend data from multiple sources

    If you are a marketing manager or business analyst with interest in marketing data analysis, we invite you to join us for this short informative webinar.