As the supply chain becomes more complex and consumers demand more transparency on the sourcing, ethical development and sustainable nature of the products they buy retailers are challenged to bring new product to market fast while maintaining real-time accurate information from their supply chain. 

This report examines the state of the private label industry in North America including the legislative, regulatory and consumer expectations. It also provides insight on what leading private label brands in the region are doing to successfully navigate the modern retail supply chain and growth of their private label share of shelf.