CONSUMER RESEARCH REPORT

One Size Doesn't Fit All:
The Subjective, Emotional, and Contradictory State of Customer Experience

In today’s marketplace, the customer experience is paramount. It’s inseparable from the value of the goods and services a company provides. It’s also a critical indicator of whether consumers will do business with a brand again and advocate on their behalf. Download this report to gain perspective on research that explores the behaviors, preferences and expectations of 1,100+ consumers across four generations.

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