Automation is needed to smooth the customer journey across all marketing touch points
Oracle
Uncovering the Hype around Marketing Technology
There is still a gap between implementation and delivery of technology. More data means additional security and automation is needed to smooth the business and customer experience across countries and teams.
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Uncovering the Hype
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Driving Dynamic B2B Journeys
Eloqua: Driving Dynamic B2B Journeys

Use next-generation analytics to measure marketing success and identify growth markets. Personalised B2B user journey, and comprehensive targeting and segmentation drives better ROI for your marketing automation.
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Scale B2C user journeys
Personalise at Scale B2C user journeys

Oracle Responsys provides innovative tools to marketers across all industries to drive exceptional customer experiences across all marketing interactions throughout the customer’s lifecycle.
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