The Marketer's Guide to Brand Loyalty 

Oracle CrowdTwist conducted research into what makes customers loyal, how loyalty programs can help drive better customer experiences, how to create the shopping experiences that consumers want, and how to engage customers beyond their purchases.

What’s in the report?
  • New survey data on what drives brand loyalty 
  • The top brands consumers are loyal to and the top loyalty programs customers participate in
  • Recommendations on how to optimize the customer experience