How to Engage Customers Across Every Generation

Oracle CrowdTwist’s latest research reveals the nuances that exist among generations of consumers and the differences in how they expect to be treated by brands.

What’s in the report?
  • New survey data on what drives brand loyalty across different generations of consumers
  • Findings around what drives participation in loyalty programs in different consumer groups
  • The most popular brands and loyalty programs for each generation of consumer
  • Recommendations on how to optimize the customer experience for your core consumers