RESEARCH REPORT

How the Right Mix of Technology and Strategy Puts CPG Manufacturers on Top

Recent Accenture research states the consumer packaged goods (CPG) industry “will see more change in the next 10 years than it has in the last 40." Digital markets and proliferating sales channels; the demand for faster, more flexible service through complex supply chains; and intense competition from nimble upstarts are all upending the CPG manufacturers’ traditional market and operational strategies.

This report—based on data collected from a survey of the largest and most profitable CPG manufacturers—uncovers the specific technologies, processes and operational strategies companies are deploying to more effectively compete and thrive in this era of transformation.

The survey uncovered several tactics driving success, including:
• The rise of mixed-mode manufacturing;
• Investment in tools that enable real-time visibility and collaboration across the value chain;
• The adoption of cloud and cutting-edge technologies that enable CPG manufacturers to make smarter decisions faster.

Download this report for a detailed look at the future of CPG manufacturing: data-driven, nimble and capable of meeting evolving customer demand over ever-increasing channels.

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