Tuesday, 5 May
10:00 GMT
17:00 SGT

Invalid Traffic (IVT) is one of digital’s fundamental yet often misunderstood challenges. Not all IVT is ad fraud. Some forms of bot traffic help make the internet better, but much of it unfortunately contains malicious intent.

It’s imperative to protect your ad spend in times of uncertainty. Learn how as Sam Mansour, IVT Product Principal at Moat by Oracle Data Cloud, walks you through:
  • The different levels of IVT sophistication and how to spot it
  • Why accurate and complete IVT detection is important
  • A recent bot network discovery case study