Why Contextual Intelligence is Your Answer to Finding Brand Suitable Environments Right Now
'Read The Room': How Contextual Intelligence Can Help you Land Brand-Suitable Messaging Right Now
Tuesday, 12 May
10:00 GMT+1
17:00 SGT
Ever attend a presentation where the presenter failed to ‘read the room’, and ended up completely ruining their opportunity to engage the audience? The same is true in digital advertising, and right now ’the room’ is particularly difficult to read.
Join Oracle Data Cloud’s Derek Wise, Chief Product Officer, to learn more about:
Join Oracle Data Cloud’s Derek Wise, Chief Product Officer, to learn more about:
- Why the overall context—not a single word—matters
- How to understand and evaluate digital content to identify brand-suitable environments
- Why extensive keyword blacklisting is not the answer in the current climate