Explore the New Frontier of Measurement: From Ad Fraud to Attention

Explore the New Frontier of Measurement: From Ad Fraud to Attention

Attention is at the core of what all digital content creators seek, but it is a scarce resource that is not easy to assess. Measuring attention meaningfully entails going beyond simple verification of what’s valid and viewable, while exploring the nuance of human attention. What metrics matter most and where? As attention paid across digital channels continues to morph, so too must the way the industry transacts.

Watch our webinar to gain insights into how to move to the next level of digital measurement and go beyond clicks and impressions. You’ll find out:
  • The challenges digital marketers face in measuring attention
  • What ad fraud issues are emerging and how to manage them
  • How to go beyond antiquated metrics and carve out a new paradigm for measurement

Webinar speaker: Peter Kuhn
Senior Director, Moat by Oracle Data Cloud