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From Ad Fraud to Attention: Exploring the New Frontier of Advertising Measurement
From Ad Fraud to Attention: Exploring the New Frontier of Advertising Measurement
Tuesday, 19 May
10:00 GMT+1
17:00 SGT
Consumer attention is a scarce resource. It’s the fundamental core of what all advertisers are seeking—with human viewability a prerequisite to this critical measurement.
Advertisers need to understand the full impact of their spend during an increasingly complex climate. Hear from Christos Sarros, Moat by Oracle Data Cloud’s Senior Director, Measurement Partnerships, to learn:
Advertisers need to understand the full impact of their spend during an increasingly complex climate. Hear from Christos Sarros, Moat by Oracle Data Cloud’s Senior Director, Measurement Partnerships, to learn:
- Why to measure beyond simple verification of valid and viewable
- What metrics matter most, and across which formats and platforms
- How attention measurement can deliver relevant, consumer-first experiences