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Protect Your Ad Spend from Invalid Traffic and Fraud

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Get up to speed on the critical factors contributing to invalid traffic (IVT)

In this free guide from Moat by Oracle Data Cloud you will learn:

  • How to detect and combat IVT — undetected IVT can devalue you campaign performance and waste your ad budget
  • The differences between General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — not all IVT is fraud.
  • How Moat Analytics keeps your campaigns protected, including accreditations across desktop, mobile, mobile web, and mobile in-app, filtration methodology and transparency.