Protect Your Ad Spend from Invalid Traffic and Fraud
Get up to speed on the critical factors contributing to invalid traffic (IVT)
In this guide from Oracle Moat, you will learn:
- How to detect and combat IVT — undetected IVT can devalue you campaign performance and waste your ad budget
- The differences between General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — not all IVT is fraud.
- How Oracle Moat Analytics keeps your campaigns protected, including accreditations across desktop, mobile, mobile web, and mobile in-app, filtration methodology and transparency.