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How to Measure Consumer Attention:  A step-by-step guide

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Effectively measure attention across display, mobile, video, and branded content.

Moat by Oracle Data Cloud is offering this step-by-step guide to show you how to:

  • Measure performance beyond baseline verification metrics by following an easy-to-use formula.
  • Leverage attention metrics across omnichannel campaigns running on various device types.
  • Elevate your digital strategy to the next level; reap the rewards of deep, meaningful insights; and gain a transparent understanding of key performance drivers.