Driving Marketing Effectiveness in 2020

21 July 2020
11:00 AM BST

There have been many changes for marketing, and marketing teams in recent months. The global crisis has added to more pressure on marketing performance, whilst marketing budgets have been impacted in nearly all industries.

Expectations have risen, not only from within businesses but also with consumers. Marketing performance aligned with marketing spend is now paramount to longer term success. As the world continues to change we are working with clients in every sector to drive impact from marketing spend.

By attending this session, you will gain an understanding of:
  • How marketing will change as the world emerges from the global crisis
  • The highest value marketing activities to deliver impact in 2020 and beyond
  • Market leading best practice on each of these activities – not what good looks like, what outstanding looks like!
  • How customers have been achieving marketing performance excellence
  • Our latest feature updates to Oracle CX Marketing