Webinar Episode 2 with FIVB speaking: No Data Strategy? Marketing without data is like driving with your eyes closed

29 September 2020
11 AM BST

Your data strategy will help you take control of your business, accelerate growth and build a data-driven culture.

Every business needs a data and analytics strategy to be successful today and tomorrow. The strategy will help you convert your data from being a liability to your biggest organizational asset.

The primary objective of the data and analytics strategy is to generate revenue and improve customer experience... "What can't be measured can't be managed"

During the session, we will give some practical tactics on how to design a data strategy that can drive marketing efficiency, deliver personalization at scale, drive commercial value and more importantly build a data driven culture.

Attend this webinar to hear from Motasem El Bawab, Head of Digital at The Fédération Internationale de Volleyball who will talk through FIVB’s digital and technology strategy.

In this webinar, you will learn how to:
  • Develop your data and analytics strategy that delivers value to your customers and organization
  • Overcome organizational challenges and develop a data driven culture 
  • Optimize your marketing spend and team performance

Expert Speakers

Amr Elrawi

Amr Elrawi
 Marketing Strategy Director at Oracle

Biography: Amr Elrawi is a data-driven marketer, with over 20 years of experience in the Telecom, Technology, Financial Services and Sports industries.

Amr is Director Marketing Strategy at Oracle. He helps Oracle’s customers to develop marketing strategies that drive growth and improve customer experience.

Before joining Oracle, he was the Head of Acquisition for Tottenham Hotspur Football Club, focusing on growing and engaging fans using Data and Marketing Solutions to drive commercial value & improve Fan Experience. He also spent 4 years at Barclaycard driving digital transformation programme. Earlier he spent 5 years at Cisco, leading London 2012 digital sponsorship, and 10 years at Vodafone where he held a number of positions in Service, Sales and Marketing. He also holds an Executive MBA degree from Warwick Business School.
@aelrawi

Motasem El Bawab

Motasem El Bawab
Head of Digital & Technology, The Fédération Internationale de Volleyball

Biography: Motasem El Bawab was a former professional basketball player. He currently serves as the Head of Digital & Technology at the Fédération Internationale de Volleyball.

As the Head of Digital of the Fédération Internationale de Volleyball his role is to lead the teams developing the Digital and Technology strategies for the federation. His main responsibility is to increase viewership of Volleyball Properties globally and to drive new revenue streams beyond TV. His other focus is to bring the best of volleyball to its fans, players and organizations around the world through innovative digital solutions & engaging content.

Beyond his work for the FIVB, some of his past roles included being the digital projects manager for the International Basketball Federation, where he lead their technology, digital architecture and mobile transformation.