CX CUSTOMER WEBINAR SERIES
Key marketing priorities to create continuity, build business resilience and accelerate growth
Webinar Episode 7: Marketing organization models in a New World
30 March 2021
11 AM GMT
While most organizations are trying to adapt to the changing environment by reallocating budgets, changing the organization structures and reporting lines, they also look for the ideal organizational model that would increase efficiency AND customer intimacy. As there is no one-size-fits-all organization model and as the pressure increases, leaders are struggling to reinvent their organization.
In the age of the customer there is an imperative to improve speed, predictability, transparency and adaptability of marketing. We will discuss how you can move towards a joined-up approach with cross-functional leaders that are accountable for integrated strategy execution.
In this webinar, you will learn how to:
- Break organizational silos between Marketing, Sales and Service
- Define which tasks to outsource or keep in-house
- Get buy in from your key stakeholders in redesigning your organizational model
Sales Development Director, Customer Experience at Oracle
Biography: In his role as Sales Development Director, Sultan is fortunate to work with some of the best Customer Superheroes in the Benelux region; businesses that leverage modern CX technologies to provide superior customer experiences. Sultan is a seasoned tech professional with almost 20 years of experience in sales and marketing for some of the best IT companies (Oracle, Adobe, Salesforce, EMC, Microsoft, HP to name a few). Sultan is also host of the ‘Digital Explained to my Mom’ podcast, where he interviews digital experts from around the globe and looks for the professional that will be able to explain what they do in words his mom would understand.