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Key marketing priorities to create continuity, build business resilience and accelerate growth

Live Webinar
30 March 2021
11 AM (GMT Time)
Live Webinar

Webinar Episode 7: Marketing organization models in a New World with Blake Cahill, SVP at Philips

Eliminate organization silos between Marketing, Sales and Service to drive more revenue and reduce costs.

While most organizations are trying to adapt to the changing environment by reallocating budgets, changing the organization structures and reporting lines, they also look for the ideal organizational model that would increase efficiency AND customer intimacy. As there is no one-size-fits-all organization model and as the pressure increases, leaders are struggling to reinvent their organization.

In the age of the customer there is an imperative to improve speed, predictability, transparency and adaptability of marketing. We will discuss how you can move towards a joined-up approach with cross-functional leaders that are accountable for integrated strategy execution.

In this webinar, you will hear from Blake Cahill, SVP, Global Head of Digital Marketing & Media at Philips and learn how to:
  • Break organizational silos between Marketing, Sales and Service
  • Define which tasks to outsource or keep in-house
  • Get buy in from your key stakeholders in redesigning your organizational model

Featured speaker

Sultan Semlali

Sultan Semlali

Sales Development Director, Customer Experience at Oracle
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Sultan Semlali

Sales Development Director, Customer Experience at Oracle
Biography: In his role as Sales Development Director, Sultan is fortunate to work with some of the best Customer Superheroes in the Benelux region; businesses that leverage modern CX technologies to provide superior customer experiences. Sultan is a seasoned tech professional with almost 20 years of experience in sales and marketing for some of the best IT companies (Oracle, Adobe, Salesforce, EMC, Microsoft, HP to name a few). Sultan is also host of the ‘Digital Explained to my Mom’ podcast, where he interviews digital experts from around the globe and looks for the professional that will be able to explain what they do in words his mom would understand.
Blake Cahill

Blake Cahill

SVP, Global Head of Digital Marketing & Media at Philips
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Blake Cahill

SVP, Global Head of Digital Marketing & Media at Philips
Biography: Blake Cahill is the SVP & Global Head of Digital Marketing & E-Commerce at Royal Philips. Leading a high-performance global team of 300+ digital marketing & e-Commerce experts, that are responsible for Philips’s digital marketing & e-Commerce transformation across Philips’s 4 Professional & Consumer Groups & 17 market clusters covering 100 countries.

Before joining Philips in 2012, Blake worked at Banyan Branch where he led client execution, acquisition and thought leadership at the leading Digital & Interactive agency that was acquired by Deloitte Digital. Prior to that Blake held various roles marketing roles at social, digital and enterprise Telecommunications companies such at Visible Technologies, AT&T, Belgacom, & Ameritech.

Over a 25+-year career in marketing, customer experience, technology start-ups and media, Blake’s passion is in witnessing the intersection and constant iteration of customer and technological change on marketing.

He is a Facebook Advisory Board member and former board member of the Word of Mouth Marketing Association (WOMMA) and the Massachusetts Innovation & Technology Exchange (MITX).

Blake currently lives with his family in Amsterdam.

Twitter: @bcahill
LinkedIn: https://www.linkedin.com/in/blake-cahill-9a0773
Nate Skinner

Nate Skinner

Global SVP Marketing, Oracle Advertising and Customer Experience at Oracle
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Nate Skinner

Global SVP Marketing, Oracle Advertising and Customer Experience at Oracle
Biography: Nate Skinner is the SVP of global marketing for Oracle’s customer experience management applications, which include advertising, marketing, sales and service applications. In this role, Nate is responsible for go-to-market strategy, including field marketing, digital marketing, and demand gen. He was named one of the 20 most important executives shaping the future of marketing technology in 2020 by Business Insider.

Nate has spent the last 20 years building, executing and leading marketing and sales programs for some of the largest technology companies on earth, including Amazon Web Services and most recently, Salesforce.

Nate grew up as the middle child of seven and that experience shaped his thinking and approach to everything in his life, including his leadership style and his commitment to diversity and inclusion. A self-confessed history nerd, Nate is an Arizona State University graduate and loves to spend his free time with his kids.

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