Webinar Episode 3: Standing out with content in the moments that matter most 

27 October 2020
11 AM (GMT Time)

Appropriate content in the context of each region, each person and each microsecond

Delivering empathic & authentic brand led stories never was an easy fix. But today your customers expect nothing less. A fast changing world hit hard by health & economic crisis further accelerates the need for appropriate content in the right context. Content needs to adjust per region, per person, per microsecond. Yet only 36% of CMO mainstream is targeting micro-moments in the customer journey, in comparison with 52% of top performers CMOs.

We will discuss how you stop the wrong content going out, continue keeping your most valued customers in and find ways to accelerate revenue again with a proper content delivery strategy.

In this webinar, you will learn how to:
  • Stop the wrong content hurting your business
  • Create a practice that keeps in your highest valued customers with the right content at the right time
  • Deliver content to accelerate revenue in any context

Expert Speaker

Samuel Van Deth

Samuel Van Deth
Director CX Marketing Strategy EMEA
Oracle

Biography: Samuel van Deth is a data driven marketing strategist with experiences in media, retail, CPG & financial services. As Director CX Strategy at Oracle he is driving the go-to-market strategy for the CX marketing portfolio.

His past experience includes: Adobe, working with large enterprises such as Nike, Uber, Samsung, eBay and Unilever on their Data Strategy in Marketing; leading performance advertising teams at an Axel Springer division and cofounding a startup on the usage of social data.

Samuel is passionate about data & intelligence for improving all aspects of business and society. He is also an avid tracker of all his music and sports activities (if any). Finally, the data shows that at home he is strongly outnumbered 5 to 1 by his wife and 4 young daughters.