RESEARCH STUDY
Cross-Generational Customer Experience Report
A Consumer Research Report by Oracle CX in Partnership with Jeanne Bliss that reveals insights such as:
- 43% of consumers have blacklisted companies that fail to meet their expectations.
- 80% of Baby Boomers don’t trust shopping recommendations from digital platforms (like social media, mobile phones, voice-activated devices, and more).
- 68% of consumers want personalized experiences, but only 15% expect brands to actually deliver.
- 51% of Gen Zers and Millennials admit to online shopping while at church, in a wedding, in the shower, on a date, and in other unlikely places.
- 86% of consumers are skeptical of influencers and bloggers.