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Brand Safety: How Context Helps Advertisers Achieve Safety and Scale

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Download the guide to brand safety to move from cautious to confident in programmatic

The brand safety conversation isn’t a new one, yet it’s one that continues to prove its relevance and gain attention on a global scale. In the past few years, we have seen a steady influx of brand safety challenges that have left major brands with big questions. As we set the new standards of brand safety, how can brands truly move from cautious to confident when placing valuable dollars in the programmatic environment?

In this guide, you will learn:

  • The challenges and brand safety risks marketers face in programmatic environments
  • How contextual brand safety can help brands avoid harmful content, maintain reach, and provide relevant content to your audience
  • Key ways to better control media buys and execute your campaigns with confidence
  • Did you know? The Oracle Contextual Intelligence suite of solutions stems from the Oracle Data Cloud acquisition of Grapeshot. This technology helps advertisers identify brand-safe environments, transform digital content into actionable data, and bring relevance to every customer experience.