Social engagement requires an understanding that it's all about providing value to your social communities - your friends, your customers, your partners, your employees - and delivering that value will in turn deliver value back to your brand. This eBook provides my insights on how to get started with adopting Modern Best Practice for Social across your entire organization—not just marketing but also finance, sales, service, HR, commerce, and even product development.

Reggie Bradford is the founder of Vitrue, where he developed the company into the leading provider of social marketing publishing software for global brands and agencies. Vitrue was acquired by Oracle in May 2012 and is now a wholly-owned subsidiary of Oracle.

Download a Copy of the eBook: Modern Best Practice for The Social Business