Modern Marketing Essentials:
Attaining Omni-Channel Nirvana: 6 tips from leading brands (Tip 2): Supercharge 1:1 connections with Loyalty Marketing
9 July 2020 | 2:00 p.m. SGT (GMT+8) | 30 mins
With third-party data becoming scarcer and more restricted, personalization and targeting has become harder.
A loyalty and engagement program is not only designed to build meaningful consumer-brand relationships, but also enable brands to capture individual user cross-platform data and build rich first-party profiles.
Driving engagement to surprise and delight customers effectively is your route to earn their trust, build advocacy and continued business.
In this 20 minute webinar, we cover:
A loyalty and engagement program is not only designed to build meaningful consumer-brand relationships, but also enable brands to capture individual user cross-platform data and build rich first-party profiles.
Driving engagement to surprise and delight customers effectively is your route to earn their trust, build advocacy and continued business.
In this 20 minute webinar, we cover:
- the impact Loyalty Marketing can have in achieving Omni-channel success
- the must-haves of a good loyalty program
- how to measure success, how to collect and activate data and
- examples of creative engagement tactics that you can use.
Featured Speakers
Lisa Collins
Director CX Strategy,
Oracle CX
Director CX Strategy,
Oracle CX
Julie Dura
Principal Solutions Consultant,
Oracle CX
Principal Solutions Consultant,
Oracle CX
Modern Marketing Essentials - Webinar Series
Tip 1 - Harness the power of Artificial Intelligence
On-demand
Tip 3 - Transition to a channel-less CX
16 July 2020
Tip 4 - From transactional to enlightened real-time engagement
23 July 2020
Tip 5 - Surprise yourself with revenue generation from testing
30 July 2020
Tip 6 - Granular personalization powered by AI-driven segmentation
06 Aug 2020