Forrester:  The State of Retail

The current health situation has unraveled business processes and societal norms alike, leaving retail—an inherently social industry built on the exchange of physical goods—in a state of flux. We are calling it the "New Next" because let's be honest; there is nothing normal about this unfathomed event and no clear roadmap for what lies ahead. 

Customers are perpetually changing the way they shop, challenging retailers to create a whole new set of KPIs that need to be monitored and a new set of business practices that have yet to be defined. As retailers work through new scenarios, they must move quickly to take advantage of opportunities as they appear.                   

Oracle invites guest speaker and retail expert Sucharita Kodali VP, Principal Analyst of Forrester to share her thoughts about the State of Retail.