Supporting Customer Centric Sales with Agile Cloud Based Analytics at Aon, Liesbeth Mulder, Aon.

August 13, 2020
8:00 BST | 9:00 CEST | 12:00 IST | 15:00 SGT/CST | 17:00 AEST

Hear from Liesbeth about the challenge set by the Sales team who wanted to become more customer centric by having greater insight into their customers desires and behaviours and how her team went about tackling it. Gain an understanding into how the merging marketing campaign response data with their existing sales pipeline data in a single analytics application has helped them better focus on customers and to foster collaboration. Liesbeth will describe how the application forms a 'single plane of glass' over all sales, campaign and web site traffic and how cloud allows the development team to increase activity on multiple projects simultaneously, while minimising the effort to integrate, manage and maintain systems and reduce cost.

Speaker

Liesbeth Mulder

Liesbeth Mulder
Global Reporting Lead @Aon

As Aon’s global reporting lead for sales Liesbeth is responsible for the team that delivers valuable customer insights directly to Aon’s marketing and sales teams. She has worked at Aon for over 6 years – Aon is leading global professional services firm that provides advice and solutions to clients focused on risk, retirement, and health. They look to provide distinctive client value via innovative and effective risk management and workforce productivity solutions that are under-pinned by industry-leading data and analytics. Previous to this Liesbeth was a Business Analyst at Vattenfall a leading European energy company.