Smooth out your marketing and sales alignment

In 2019, the award-winning media company, Tribune Publishing, was feeling the pinch of an inflexible integration with its marketing and CRM systems, lack of transparency for sales, and difficulty delivering truly personalized marketing.

Join this webcast to hear how Tribune Publishing, under the guidance of Sojourn Solutions, used Oracle Eloqua to smooth out their marketing and sales alignment resulting in:

• Improved segmentation and personalization from a tighter integration between Eloqua and Tribune Publishing’s CRM system

• A stronger link between marketing and sales activities via enablement of Eloqua Sales Tools

• More effective marketing and increased lead conversions with the right people, processes, and technologies in place