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Attaining Omni-channel Nirvana: Six Tips From Leading Brands

Tip 4:  Real-time Engagement: Transactional to Enlightened

Real-time engagement has to be contextual, precise and swift. When done right, it creates a deep audience connection and provides useful signals that brands can leverage.

Majority of all email sent by brands consist of trigger based transactional messages, or messages sent in response to a customer interaction with a company – aka, a trigger or transaction. For example sales orders, airline reservations, form fills, password resets, payment reminders, purchase receipts, etc.

In this 20 minute webinar, we show you how outdated trigger based messaging can be. We uncover what real-time engagement today looks like and the benefits future-ready marketers are seeing with 'real' real-time engagement