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Breaking Up with Blocklists: Shifting from Brand Safety to Suitability

Live webinar
Thursday, November 5, 2020
9:00 AM PT | 12:00 PM ET | 5:00 PM UK
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In this age of uncertainty, how can advertisers confidently navigate fast-paced news cycles and connect with consumers through relevant and timely content––without stifling valuable inventory or cutting off ad revenue that sustains news publishers?

Join executives from Oracle Data Cloud, GroupM, and The New York Times as they dissect:
  • How the industry got to this point with overzealous brand safety tactics
  • What it will take to collectively eradicate advertiser fear
  • How to build a more inclusive internet

Secure your spot today!


About Candid Conversations: The Future of Ad Tech

Ad tech is a fast-paced business in the midst of innovation, technological shifts, and refined approaches that place the consumer experience in the forefront. To address these industry realities and facilitate a forum to uplift and inform all participants in the ad tech space, we’re introducing a brand new virtual series.

Candid Conversations: The Future of AdTech will feature various industry leaders as they discuss and confront hot topics, share their experiences on the front lines, and give valuable insight into learnings from failures and tactics for success.

Panelists

Derek Wise

Derek Wise

Chief Product Officer, Oracle Data Cloud
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Derek Wise

Chief Product Officer, Oracle Data Cloud
Joe Barone

Joe Barone

Managing Partner, Brand Safety Americas, GroupM
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Joe Barone

Managing Partner, Brand Safety Americas, GroupM
John Montgomery

John Montgomery

Executive Vice President, Brand Safety, GroupM
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John Montgomery

Executive Vice President, Brand Safety, GroupM