Brand: Xfinity
Created By: Oracle Digital Experience Agency - Comcast Marketing Communications

The Challenge: Xfinity aimed to delight customers with its Xfinity Rewards Newsletter, featuring a special movie-themed promotion. The goal? To engage subscribers with enticing entertainment perks and celebrate cultural diversity.

The Solution: We curated a lively and engaging email campaign that resonated with Xfinity customers. Featuring animated GIFs of clouds moving behind iconic movie selections like Titanic, Grease, and The Godfather, we created a fun and immersive experience. Highlighting winter-long $1 movie rentals and other entertainment benefits, our design emphasized simplicity and visual appeal.

The Results: The campaign exceeded expectations, capturing the enthusiasm of Xfinity subscribers. Our approach, combining vibrant visuals with clear, compelling messaging, drove high engagement rates. Subscribers eagerly explored and redeemed rewards, making the Xfinity Rewards Newsletter a standout success in customer satisfaction and participation.