Marketing Consulting

Newsletter Archive

Inboxes are fluid (and we love that about them)! Check out our archive to find the digital marketing insights you need, whenever you want.

Past issues of the Oracle Marketing Consulting newsletter:
Issue 68:
Grow Email & Loyalty Signups 🌱 🌱 🌱
Issue 67:
Using Auto Opens Safely 🥽
Issue 66:
Special Issue: Our Best Webinars 🎥
Issue 65:
Progressive profiling 💬 💬 💬
Issue 64:
The Why & How of BIMI ✅
Issue 63:
Special Issue: 2022 Email Trends 👎 👍
Issue 62:
Doing Effective Testing 🅰 ⚖ 🅱
Issue 61:
13 Inclusive Design Tips ️👁 👂 🧠 💪
Issue 60:
Redefining Inactivity Post-MPP 🧊
Issue 59:
Special Issue: Our Best Posts of 2021 ✨
Issue 58:
Happy Holiday House Hopping
Issue 57:
Effective Internal Benchmarks 🍏 = 🍏
Issue 56:
Simplifying Your Martech Stack 😩
Issue 55:
Email's Fortunes Rise as Cookies Fall 🥠
Special Issue:
Apple's Privacy Changes 🍎
Issue 53:
Optimizing Web Modals 🔲
Issue 52:
Holiday Planning Crunchtime 🗓🎁
Issue 51:
Email Marketers' Social Contracts 📝
Issue 50:
Loyalty Program Automations 💕
Issue 49:
Audience Acquisition Sources ✅
Issue 48:
Apple's Mail Privacy Protection 🔒
Issue 47:
Christmas Planning in July 🎅🌴
Issue 46:
The State of Email Marketing ✉
Special Issue:
Email Design Trends 🎨
Issue 44:
80+ Website Optimization Ideas 💻📱
Issue 43:
Preference Center Deep Dive 🏊
Issue 42:
Nonsense non-email people say 🤬
Special Issue:
DIY Virtual Conference 📛
Issue 40:
Animation Best Practices 🧨💥
Issue 39:
110+ Automated Campaign Ideas 🤖
Special Issue:
2021 Email Trends 👍 👎
Issue 37:
Never-Actives & Inactives 😴
Issue 36:
Direct Mail Is Digital Marketing 📪
Issue 35:
Our most meta newsletter ever 💌
Issue 34:
Email Accessibility's Win-Win 🤝
Issue 33:
A Better Welcome for 2021 🎆
Special Issue:
The Best of 2020 💩 🔥
Issue 31:
The Future of Travel ✈ 🏨 🚢
Issue 30:
5G Wireless’s Impact on You 📱
Issue 29:
Improving Curbside Pickup 🚗
Special Issue:
Email Deliverability 📥
Issue 27:
Final Prep for the Holidays 🎅✔
Issue 26:
Subscriber Lifecycle Tips 🌱🌳🍂
Issue 25:
The Mailbox Provider Landscape 📬
Issue 24:
When to Send Holiday Emails 🗓
Special Issue:
COVID-19 & Marketing 😷
Issue 22:
Christmas Prep in July 🌴
Issue 21:
Understanding Deliverability 🎈
Issue 20:
COVID-driven Preference Shifts 🛒
Issue 19:
Faster Email Production Risks ⛸
Issue 18:
Reopening Email Strategy 🌼
Issue 17:
Off-Season Email Improvements 📉📈
Issue 16:
Coronavirus Email Behavior 😷
Issue 15:
Crisis Messaging Advice ⚡
Issue 14:
Phase 2 of Holiday Planning 🎁
Issue 13:
Safest & Riskiest Email Trends ☂️
Issue 12:
Trends that Give You an Edge 💪
Issue 11:
Dark Mode for Email 🖤
Issue 10:
From Name Extension Strategies
Issue 9:
Fixing Email Performance 🔧
Issue 8:
Holiday Planning Starts Now! 📆
Issue 7:
A/B Testing Pitfalls ⚖️
Issue 6:
Our most popular 2019 posts 🎉
Issue 5:
Staying Off Email Blacklists 🎅📝
Issue 4:
Consumer alignment delays 🚆🚧
Issue 3:
2019 Email Design Look Book ✉️🎨
Issue 2:
Best Send Time ⏰
Issue 1:
Performance Matters 🏆