By using double opt-in, you’re accepting the certainty of lower total engagement in exchange for protection from potential deliverability problems. Some are happy to make this trade, but others have difficulties choosing a certain loss over a potential one, even if the potential loss is likely to be much larger overtime.”
Nick Cantu Senior Art Director for Creative Services at Oracle CX Marketing Consulting
Heard about a company with deliverability problems that doesn't want to stop mailing its inactives. They say that they cut inactives last year and don't want to do it again. But most solutions aren't one-and-done. If the problem is back, you have to bring the solution back,too.
Oracle Consulting’s Chad S. White will be speaking about the factors that affect email deliverability at the virtual Litmus Live Week.
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