All of our consultants' best inbox placement advice in 1 email & more   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌
 
 
27
OCT
1-2 p.m. ET
 
 
WEBINAR:
Email Accessibility: Legal Issues & Audience Reach
 
Oracle Consulting’s Creative Services team shares critical advice.
Details and Registration
 
 
 
ORACLE
CX Marketing Consulting
Issue 28
 
 

How to Reach Holiday Deliverability Goals

 
 
Deliverability problems during the holidays are devastating, so there’s no better time to make sure you’re protecting your sender reputation than right now. To help, we’ve pulled together the most popular deliverability advice from our consultants.

In this special issue

 
› Getting off email blocklists
 
› 11 deliverability warning signs
 
› Understanding email deliverability
 
› Benefits of Gmail’s Promotions tab
 
› The mailbox provider landscape
 
 
 

How to Get Off an Email Blocklist, and Stay Off

 
Getting blacklisted can seriously affect your email deliverability—and your email program’s profitability.
 
Avoid the naughty list
 
 
 

11 Deliverability Problem Warning Signs

 
1. 
Changing ESPs
 
2. 
A new IP address
 
3. 
A new sending subdomain
 
4. 
A high-volume ad-hoc send
 
5. 
Peak season sending
 
6. 
Bounce Rates >3%-5%
 
 
The other 5 signs
 
 
 

Understanding Email
Deliverability

 
Businesses have a lot of control over whether their emails reach the inbox, but they have to understand the factors that affect deliverability and how to track KPIs.
 
Gain control
 
 
 
Confusion about Gmail’s Promotions tab is still really common. Our Email Deliverability Services team shares...
 

6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

 
See the benefits
 
 
 

Understanding the Mailbox
Provider Landscape

 
Oracle Consulting’s Clea Moore discusses all the recent changes at Gmail, Verizon, and Outlook in this 43-minute on-demand webinar.
 
Check out the inbox changes
 
 
 

Catch up on our

Email Deliverability Quarterlies

 
• 
EDQ: Gmail Launches BIMI Pilot, DigiCert-Valimail Partnership, and More
 
• 
EDQ: CCPA Now Being Enforced, Coronavirus’s Deliverability Impact, and More
 
• 
EDQ: ISP Performance Feeds, Validity Acquires 250ok, and More
 
• 
EDQ: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More
 
 

Let’s work

TOGETHER

 
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