+ to send or not to send an apology email, the most misunderstood email metric, & more   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌
 
ORACLE
CX Marketing Consulting
Issue 30
 
 
Insights & inspiration from our 500+ digital marketing consultants.
 

This week we’re talking about...

 
 
› 
5G’s impact on marketers
› 
Send apology email? Y/N
› 
Understanding open rates
› 
How to email more safely
 
 
 

How 5G Wireless Will Affect Digital Marketers

 
The 10X jump in speed and more accurate location data will allow:
 
• 
More video
• 
Richer website designs
• 
Richer email designs
• 
Precise location-triggered messaging
• 
Mainstreaming of VR and AR
• 
Tighter omnichannel orchestration
 
Embrace the next generation
 
 
 

Do I Need to Send an Apology Email Because of This?

 
The decision tree we discuss in this video will give you your answer in 5 minutes or less.
 
Find out
 
 
 
Understanding Marketing Metrics:
 

Email Open Rates

 
Open rates are easily the most misunderstood email marketing metric—by a long shot.
 
Learn why
 
 
 
Valimail webinar:
 

Oracle’s Guide to Improved Email Performance

 
Oracle Consulting’s Daniel Deneweth discusses how to send up to 20% more email safely.
 
Tune in
 
 

Say

WHAT?

 

                     
                    Chris Wilson, Strategic
                    Director of Strategic &
                    Analytic Services at Oracle
                    CX Marketing Consulting
 
“
 
The optimal cadence and number of touches in an abandonment series can vary widely. However, when it comes to timing on that first touch, immediacy is universally crucial. We have seen up to a 60% increase in conversion when timing is cut from 24 hours to 1-2 hours following abandonment.
 
— 
Chris Wilson, Strategic Director of Strategic & Analytic Services at Oracle CX Marketing Consulting
 
 
 

Let’s work

TOGETHER

 
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