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CX Marketing Consulting
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Issue 31
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Insights & inspiration from our 500+ digital marketing consultants.
This week we’re talking about...
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The future of travel |
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Understanding email clicks |
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Inbox nightmares webinar |
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W3 win for Xfinity email |
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We examine the long-term future of travel, while recommending some more immediate, low-cost opportunities to pursue today.
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Clicks can be used in several useful calculations, including...
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Click Rates |
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Unique Click-Through Rate |
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Responder Rate |
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Click-to-Open Rate |
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Oracle Consulting’s Helen Lillard and Milton Velazquez discuss dark mode, deliverability, changing customer expectations, and other challenging email trends.
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For your
INSPIRATION
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Featuring a playful rotating gif and eye-catching infographics, this winning email led customers through a series of actionable Earth Day tips, while reinforcing Comcast’s commitment to sustainability.
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“
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If you’re wondering if a message is transactional, ask yourself this: Would a person call to complain or separately request the information if they didn’t receive the email message?
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Daniel Deneweth
Head of Email Deliverability Services at Oracle CX Marketing Consulting |
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Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
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