CX Marketing Consulting

Here are our blog posts that
you turned to most during
this incredibly turbulent year.

We hope they helped you pivot and serve your customers better. As we say good riddance to 2020, we have our fingers crossed that 2021 will be markedly less eventful.

In this special issue

› COVID’s effect on email behavior

› Dark mode for email

› Trends: Competitive Differentiators

› Avoiding email blocklists

› Crisis messaging best practices

Email Behavior in the
Age of Coronavirus

How COVID-19 has affected email marketing...

•

Open times

•

Revenue per email

•

Device usage

•

Unsubscribe rates

•

Engagement rates

How to adapt

Adapting to Dark Mode for Email

We’ll be honest: Dark mode isn’t kind to email rendering. Here’s our advice on how to minimize the impact.

Preserve your email designs

Email Marketing Trends for 2020

Our 500+ CX Marketing consultants rated these 14 email tactics and technologies as low adoption–high impact
trends for 2020.

See Competitive Differentiators

How to Get Off an Email Blocklist, and Stay Off

Getting blocklisted can seriously affect your email deliverability—and your email program’s profitability.

Avoid the naughty list

Crisis Messaging Best Practices

As you continue to create and send COVID-19 updates, here are our tips for effective and safe messaging.

Our guidance

Catch up on

Let’s work

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Here are our blog posts that you turned to most during this incredibly turbulent year.

Email Behavior in the Age of Coronavirus