Before you turn the page on 2020...

Spend some time analyzing and reflecting on your digital marketing program. Do a post-mortem on the holiday season and do a SWOT analysis to help you prioritize your marketing investments for 2021. Looking back, even on a year like 2020, helps you see your future more clearly.

Clint Kaiser, Head of Analytic & Strategic Services, Oracle Marketing Consulting

7 Welcome Email Best Practices

To start your new email relationships right...

Send welcomes immediately

Use a high-value CTA

Keep your copy and design focused

Use a welcome email series

See all 7 recommendations

5 A/B Testing Pitfalls Marketers Often Fall Into

Only testing one-time campaigns and failing to verify your winners are just two of the biggest A/B testing mistakes marketers make.

Sidestep these problems

Smart Insights roundup:

5 Email Marketing Trends to Watch in 2021

Oracle Consulting’s Chad S. White predicts that the K-shaped recovery from COVID-19 will drive companies down two different paths in terms of the email strategies they pursue.

Gaze into the future

For your inspiration:

Harley-Davidson Holiday Campaign Wins Platinum MarCom Award

This award-winning, Oracle-designed 2019 holiday email campaign boosted Black Friday sales 316% over 2018!

See the winning campaign

Visit MarCom Awards website

Say

WHAT?

“

There are 285 million visually impaired people in the world, and 121 million who are using voice-assistants in America alone. Making small but impactful accessibility updates can help all of those people, whether they’re blind or having Siri read their emails to them as they drive.

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