This newsletter is more than a way to share ouradvice...
It’s a testbed for new ideas and a showcase for best practices. We’ve optimized it for dark mode, experimented with mobile-only email design, and much more. This issue is dedicated to all the lessons we’ve learned since itslaunch.
Jason Witt, Senior Director of Creative Services, Oracle MarketingConsulting
From Day 1, we’ve run this newsletter on a modular email architecture, which has saved us lots of time on email production, made A/B testing easier, andmore.
Jason Witt, Senior Director of Creative Services and amember of ournewsletter team, talks about the advantages of having creative teams working closely with developers, strategists, andinnovators.
The biggest concern with real-time countdown timers and urgency is to not overuse it. It tends towork so well that it’sa balancing act to know when to pullback so you don’t risk losing the tactic’simpact.
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Nick Cantu, Senior Art Director for Creative Services at Oracle MarketingConsulting
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