Take part and contribute to the global benchmark results. Answer these questions to see how you rate?
Compare yourself with your peers. See recommendations for opportunities of improvement.
Take part and contribute to the global benchmark results. Answer these questions to see how you rate?
For each question, choose the number that best describes your business.
Let’s start with marketing automation
How often do you send targeted emails specific to a segmented group of contacts regarding their specific interests?
- We do not
- Yes, sometimes
- Always
How effectively is your email / marketing platform integrated with your CRM?
- Not at all
- It’s not perfect
- Integrates
perfectly
Is your Marketing Intelligent?
How often do you use lead scoring to identify high value buyers?
- Not So
Much - When We Can
- Always
How often do you use testing and optimization tools on your landing pages and website?
- We Do Not
Do That - Yes, Sometimes
- Always
Now let’s look at customer loyalty and long-term engagement.
How advanced are your targeting and segmentation processes?
- Not So
Much - We Do Some
- Very Specific
How often do you orchestrate your campaigns across more than 4 digital channels?
- Never That
Many - Yes, Sometimes
- Always
How often do you provide real-time online personalisation for customer or prospects based on their interests on your website?
- We Do Not
Do That - Yes, Sometimes
- Always
Lifecycle Engagement Marketing: the art of “collect, convert and create”
Do you track, measure and analyse customer lifetime value?
- We do not
do that - Yes, sometimes
- Always
How often do you leverage unified customer profiles across marketing, sales and services to provide personalized experiences for your customers?
- We do not
do that - Yes, sometimes
- Always