Marketing Consultinga successful holiday marketing program
takes year-round effort. We can help.Oracle’s Holiday Marketing Quarterly
gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts.
Our second quarter guide
contains a 21-point checklist and is focused on finishing your review of the 2020 holiday season, improving your subscriber acquisition and retention practices, improving performance reporting, experimenting with new tactics and strategies, and accelerating your campaign build processes.We highly recommend that every email capture source is tagged with an identifier on the backend so you can determine how each is performing. Doing this will allow you to invest in high-value sources, as well as to shut down poorly performing sources.”
—Kaiti Gary, Director of Analytic & Strategic Services, Oracle Marketing Consulting
Once a year, sign up for your own email program through your various email capture touchpoints. It’s not uncommon to be surprised by what does or doesn’t happen. I’ve had clients discover that welcomes aren’t sent out, that old versions of welcome emails are sent, and that the delay in that first touch is days rather than the few minutes they were expecting.”
—Clint Kaiser, Head of Analytic & Strategic Services, Oracle Marketing Consulting
Sending the right message at the right time is increasingly important in order to drive engagement. Organizations across a variety of industries are extremely excited to start using send time optimization.”
—Ferris Boyd, Principal B2B Consultant, Oracle Marketing Consulting
Dark mode is something a lot of clients have ignored and they’re now realizing just how terrible their email renderings look, especially in Outlook and Gmail apps. Many brands are seeing a major need for email design modifications to accommodate dark mode.”
—Lauren Castady, Associate Creative Director for Creative Services, Oracle Marketing Consulting
Having a modular email architecture is an important step to starting a lot of the other trends on this list. Once that is in place, A/B testing, automation, and AI-powered content are much easier to implement.”
—Patrick Colalillo, Associate Creative Director for Creative Services, Oracle Marketing Consulting
Download other Holiday Marketing Quarterly guides
Q2 2021
Q1 2021
Q4 2020
Q3 2020
