CX Marketing Consulting a successful holiday marketing program
Oracle’s Holiday Marketing Quarterly
gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts.
Our first quarter guide
contains a 27-point checklist and is focused on seizing opportunities, mitigating risks, learning from the just-passed holiday season, and starting to make the larger structural and programmatic changes necessary to succeed during the next holiday season.Every holiday season, email marketers have grand plans to create something really special. But if you don’t invest in the processes, training, and resources you need to bring it to life beforehand—like months beforehand—it won’t happen, and you’ll have to wait a whole other year for your chance to shine.”
—Lizette Resendez, Associate Creative Director and Copy Director, Oracle CX Marketing Consulting
If you’re considering re-permissioning your long-term inactives, don’t wait. Start now, do it slowly to minimize the hit to your deliverability, and wrap up your re-permission efforts well ahead of the upcoming holiday season so your sender reputation has time to recover.”
—Daniel Deneweth, Head of Deliverability Services, Oracle CX Marketing Consulting
Roughly 15% of brands are generating the majority of their email marketing revenue from automated and transactional emails. This is an attainable goal for most brands and demonstrates that you’re focused on addressing the needs of your subscribers in the moments that truly matter. Start by optimizing the triggered emails you already have, then look for expansion opportunities.”
—Chad S. White, Head of Research, Oracle CX Marketing Consulting
It can be fun (and fruitful) to run a redesign contest. Have two or three design/copy/strategy teams pull together reimagined creatives to test against your legacy approach. Be open to ideas—and results—you don’t expect!”
—Lisa Harmon Stephens, VP, Creative, Oracle CX Marketing Consulting
Time management is critical even early in the year. Consider the ‘Rock, Pebbles, and Sand’ analogy. Be certain to get the ‘big rocks’ of your tech stack in first to ensure success. Target the most impactful projects and develop timelines early to guarantee a streamlined ramp up to the holiday season.”
—John Lillard, Principal Consultant for Implementation Services, Oracle CX Marketing Consulting
Download other Holiday Marketing Quarterly guides
Q1 2020
Q2 2020
Q3 2020
Q4 2020
