Competitive intelligence provides valuable insights for brands to better understand relative measures, timing, cadence, and key performance outliers during the critical holiday season. Collectively, these insights present opportunities for segmentation and personalization optimizations or program expansion ideas that can be experimented and tested during the summer and into the fall to ensure holiday success.
We highly recommend that every email capture source is tagged with an identifier on the backend so you can determine how each is performing. Doing this will allow you to invest in high-value sources, as well as to shut down poorly performing sources.
The goal of a preference center is to persuade a customer to continue receiving marketing messages—even if it’s at a reduced frequency or via a lower-ROI channel—because any communication is better than no communication.
We don’t think it’s a coincidence that 6 months after Mail Privacy Protection launched that Spamhaus has suddenly issued a ton of warnings and blocklistings. Email marketers are clearly struggling to understand which of their subscribers are safe to mail. If you need help, reach out to us.
Testing isn’t just for one-off promotional emails. Set up audience lifecycles like welcome, nurture, and reengagement programs with testing options built in. Then you can frequently, and easily, update your content to test your offer, subject line, and other elements for weeks at a time and get statistically significant results.