Marketing Consultinga successful holiday marketing program
takes year-round effort. We can help.Oracle’s Holiday Marketing Quarterly
gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts.
Our second quarter guide
contains a 21-point checklist and is focused on finishing your review of the 2022 holiday season, improving your subscriber acquisition and retention practices, enhancing performance reporting, experimenting with new tactics and strategies, and accelerating your campaign build processes.Competitive intelligence provides valuable insights for brands to better understand relative measures, timing, cadence, and key performance outliers during the critical holiday season. Collectively, these insights present opportunities for segmentation and personalization optimizations or program expansion ideas that can be experimented and tested during the summer and into the fall to ensure holiday success.
JT Capps, Strategic Director of Analytic & Strategic Services,
Oracle Marketing Consulting
We highly recommend that every email capture source is tagged with an identifier on the backend so you can determine how each is performing. Doing this will allow you to invest in high-value sources, as well as to shut down poorly performing sources.
Kaiti Gary, Senior Director of Analytic & Strategic Services,
Oracle Marketing Consulting
We worked with a global retailer to change their unsubscribe page to mitigate opt-outs, which typically increase slightly during and right after the holidays. By adding the option to stay subscribed and to pause emails for 30 days, we found the average unsubscribe rate on holiday campaigns dropped 82%. The approach was so successful that we left it in place year-round.
Chris Wilson, Strategic Director of Analytic & Strategic Services,
Oracle Marketing Consulting
Moving up to a data-driven approach entails centralizing your data from all channels and departments so you can ask WHY questions, not just WHAT questions.
Otilia Antipa, Principal Product Manager for Eloqua,
Oracle
With Mail Privacy Protection now fully impacting inactivity management and Spamhaus and other blocklists more active than ever, many large email senders are struggling to keep their active mailable audiences growing safely. If you need help, reach out to us.
Daniel Deneweth, Head of Email Deliverability Services,
Oracle Marketing Consulting
Download other Holiday Marketing Quarterly guides
Q2 2023
Q1 2023
Q4 2022
Q3 2022
