When it comes to putting together an email marketing strategy for the holidays, it’s always a huge asset to plan in advance. We often use content planning calendars to map out sending just the right messaging at the right time, taking into consideration a brand’s biggest business priorities and pushes, as well as industry trends and what’s top of mind for customers at different points in the season.

Marisa Crawford, Senior Copywriter for Creative Services,
Oracle Marketing Consulting

Mailbox providers often tighten spam filters during the holiday season. To protect yourself, take an extra close look at your deliverability health before setting your holiday mailing calendar. Now is the time to shore up any weak areas of deliverability health, including low open rates, high bounce rates, high complaint rates, blocklistings, and any of the other factors that weigh negatively against your sender reputation.

Daniel Deneweth, Head of Email Deliverability Services,
Oracle Marketing Consulting

We often create ‘holiday templates’ for clients that involve streamlining modules and minimizing change to tertiary elements. This reduces our turn-around time to a day or two, allowing us to create reactionary campaigns.

James Wurm, Senior Manager for Development Services,
Oracle Marketing Consulting

Some out-of-stock messaging strategies are difficult to execute if your messaging platforms don’t have access to live inventory data. Many of our clients are fixing that disconnect by using a customer data platform (CDP) like Oracle Unity to connect with their order management systems to fuel real-time inventory messaging.

Kaiti Gary, Senior Director of Analytic & Strategic Services,
Oracle Marketing Consulting