Marketing Consultinga successful holiday marketing program
takes year-round effort. We can help.Oracle’s Holiday Marketing Quarterly
gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts.
Our second quarter guide
contains a 21-point checklist and is focused on finishing your review of the 2021 holiday season, improving your subscriber acquisition and retention practices, enhancing performance reporting, experimenting with new tactics and strategies, and accelerating your campaign build processes.Competitive intelligence provides valuable insights for brands to better understand relative measures, timing, cadence, and key performance outliers during the critical holiday season. Collectively, these insights present opportunities for segmentation and personalization optimizations or program expansion ideas that can be experimented and tested during the summer and into the fall to ensure holiday success.
JT Capps, Strategic Director of Analytic & Strategic Services,
Oracle Marketing Consulting
We highly recommend that every email capture source is tagged with an identifier on the backend so you can determine how each is performing. Doing this will allow you to invest in high-value sources, as well as to shut down poorly performing sources.
Kaiti Gary, Director of Analytic & Strategic Services,
Oracle Marketing Consulting
The goal of a preference center is to persuade a customer to continue receiving marketing messages—even if it’s at a reduced frequency or via a lower-ROI channel—because any communication is better than no communication.
Peter Briggs, Director of of Analytic & Strategic Services,
Oracle Marketing Consulting
We don’t think it’s a coincidence that 6 months after Mail Privacy Protection launched that Spamhaus has suddenly issued a ton of warnings and blocklistings. Email marketers are clearly struggling to understand which of their subscribers are safe to mail. If you need help, reach out to us.
Daniel Deneweth, Head of Email Deliverability Services,
Oracle Marketing Consulting
Testing isn’t just for one-off promotional emails. Set up audience lifecycles like welcome, nurture, and reengagement programs with testing options built in. Then you can frequently, and easily, update your content to test your offer, subject line, and other elements for weeks at a time and get statistically significant results.
Helen Lillard, Senior Principal Consultant,
Oracle Marketing Consulting
Download other Holiday Marketing Quarterly guides
Q2 2022
Q1 2022
Q4 2021
Q3 2021
