Because of financial pressures and the potential for a coronavirus resurgence and supply chain disruptions to affect sales in December, retailers will likely try even harder than usual to get consumers to make gift purchases during early November.”

—Chad S. White, Head of Research at Oracle CX Marketing Consulting

Mailbox providers often tighten spam filters during the holiday season. To protect yourself, take an extra close look at your deliverability health before setting your holiday mailing calendar. Now is the time to shore up any weak areas of deliverability health.”

—Daniel Deneweth, Head of Email Deliverability Services, Oracle CX Marketing Consulting

We often create ‘holiday templates’ for clients that involve streamlining modules and minimizing change to tertiary elements. This reduces our turn-around time to a day or two, allowing us to create reactionary campaigns.”

—James Wurm, Head of Coding Services, Oracle CX Marketing Consulting

The impact of anything you are doing is so magnified during the holiday period that any learnings or results matter so much more. You need to be almost maniacal about measuring your campaigns, programs, and audiences to drive incremental ROI.”

—Doug Sundahl, Senior Director of Strategic & Analytic Services, Oracle CX Marketing Consulting