People know what they want and don’t want to hear about, so let them help you fine-tune the content they’ll be presented. A creative message with a call to update preferences will allow you to learn more about them. Send it periodically to gradually develop the relationship and trust without the risk of overwhelming them by asking for too much information at once.”

—Pradeep Mangalapalli, Director of Deliverability Operations, Oracle

Clients are pushing the boundaries with reporting and are no longer satisfied with simple metrics like click and open engagement. Companies are working toward reports and dashboards that highlight conversion, velocity, lifetime value, and ROI in order to show value in their marketing efforts.”

—Ferris Boyd, Principal B2B Consultant, Oracle CX Marketing Consulting

AI is the buzzword in the industry—really, in the world—at the moment. Anything that can make data-driven decisions that the client can trust and not waste time on themselves is a big asset.”

—Jarrod Browning, Project Manager in APAC, Oracle CX Marketing Consulting

We’ve been talking about omnichannel orchestration for years in the marketing community. However, technology has now caught up to the concept. With easier and faster integrations between various parts of the marketing tech stack, it’s now easier than ever to execute on omnichannel strategies.”

—Kaiti (Livermore) Gary, Director of Strategic Services, Oracle CX Marketing Consulting