Marketing Checklists

Don’t miss a

golden marketing opportunity.

We can help.

Checklists can inspire you,

help you identify gaps, allow you to take inventory, and provide an easy‑to‑follow action plan. At Oracle Marketing Consulting, our more than 500 digital marketing consultants use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists.

Audience Acquisition Source Ideas to Explore

Whether you’re building your audience in email, SMS, mobile push, web push, direct mail, or another channel, where you attract those subscribers or followers from can have a profound impact on your performance. Use this checklist of 18 different types of audience acquisition sources to understand the opportunities and risks of each, plus ways to optimize them.

Website Optimization Ideas to Explore

Your website and other landing pages are the critical last mile for many of your digital interactions with your customers, so it’s essential to always be testing them to stay aligned with what your customers want. Use this checklist of more than 80 optimization ideas to ensure you’re not overlooking any great opportunities.

Automated Campaign Ideas to Explore

Whether sent via email, SMS, push, or other digital channels, automated campaigns are among the most effective campaigns you’ll ever send. Use this checklist of more than 110 automated campaigns to ensure that you’re addressing all the moments that matter in your customer journeys.

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