Relevancy is core to delivering value to digital marketing subscribers, and segmentation and personalization are two of the major strategies for creating it. Use this checklist of more than 170 attributes
to identify new opportunities to create more segmented and personalized campaigns.
Whether you’re building your audience in email, SMS, mobile push, web push, direct mail, or another channel, where you attract those subscribers or followers from can have a profound impact on your performance. Use this checklist of 18 different types of audience acquisition sources
to understand the opportunities and risks of each, plus ways to optimize them.
Your website and other landing pages are the critical last mile for many of your digital interactions with your customers, so it’s essential to always be testing them to stay aligned with what your customers want. Use this checklist of more than 80 optimization ideas
to ensure you’re not overlooking any great opportunities.
Whether sent via email, SMS, push, or other digital channels, automated campaigns are among the most effective campaigns you’ll ever send. Use this checklist of more than 110 automated campaigns
to ensure that you’re addressing all the moments that matter in your customer journeys.