General Agenda

The CMO Summit at Modern Customer Experience

The CMO Summit at Modern Customer Experience
April 25-26, 2017
Mandalay Bay, Las Vegas


It would be a massive understatement to say that the role of the CMO has undergone significant changes over the past few years. Recent research from the CMO Council indicates that CMOs are increasingly being held responsible for growth strategies and revenue generation within their companies. Moreover, according to the same research, CMOs now say they also expect to advance the bottom line and champion the end-to-end customer experience.

The CMO community is without question a peer-to-peer group whereby CMOs rely greatly on their fellow chief marketing officers to learn from, share ideas, and even commiserate with one another. Oracle Marketing Cloud is proud to present the CMO Summit, an exclusive opportunity for CMOs to engage peers in a collaborative environment. The agenda will be filled with rich content and VIP experiences, led by some of the most widely respected marketing influencers and practitioners in the field. Although the CMO Summit agenda is tailored for the chief marketing office, we welcome C-suite executives who are working with the CMO to drive customer experience to join us.

Attendance is by invitation only* and includes the following:

  • VIP access to all keynote sessions, the Markie Awards, and the Customer Appreciation Event
  • Exclusive networking breakfast and lunch with Oracle Marketing Cloud executives and special guests
  • Engaging content
  • Private networking event

Contact your Oracle representative to request an invitation. Then click here to reserve your spot with the registration code provided in your invitation.


Schedule of CMO Summit events includes:

Tuesday, April 25th, 2017

3:00 PM – 5:00 PM

VIP Seating at Opening Keynote

5:00 PM - 6:30 PM

Networking Reception

7:00 PM - 10:00 PM

Markie Awards Dinner Reception and Ceremony; VIP Seating

Wednesday, April 26th, 2017

8:00 AM – 9:30 PM

CMO VIP Breakfast Reception (Aureole - Mandalay Bay)
  • Welcome Address: Mark Hurd, Chief Executive Officer, Oracle
  • Laura Ipsen, General Manager and Senior Vice President, Oracle Marketing Cloud
  • Jay Baer, President, Convince & Convert

10:00 AM – 11:30 AM

VIP Seating for Oracle Marketing Cloud Keynote

11:45 AM – 12:00 PM

Welcome and Opening Remarks
  • Jay Baer, President, Convince & Convert

12:00 PM – 12:40 PM

The CMO Summit (VIP Luncheon)
  • Host: Jay Baer, President, Convince & Convert
  • Marketing Keynote Speakers Q&A
    • Laura Ipsen, General Manager and Senior Vice President, Oracle Marketing Cloud
    • Steve Krause, GVP Product Management, Oracle Marketing Cloud

12:40 PM – 1:20 PM

Session 1: Panel: "The CMO Solution Guide: Beyond the Hype: What Really Works in Mobile Marketing"
  • Moderator: John Ellet, CEO and Founder, nFusion
  • Pete Krainik, CEO and Founder, The CMO Club
  • Jennifer Renaud, Global Marketing Lead/CMO, Oracle Marketing Cloud
  • Ray Owens, President, DX Marketing

1:30 PM – 2:10 PM

Session 2: Panel: “It’s A Channel-Changing World"
Moderator:
  • Steve Olenski, Director of CMO Content & Strategy, Oracle Marketing Cloud

Panelists:
  • Glen Hartman, Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing
  • Michael Della Penna, EVP, Growth & Investor, Cuebiq
  • Bence Gazdag, Sr. Director Global Marketing Demand Center & Technology, Oracle

2:10 PM – 2:50 PM

Session 3: Collaborative: "People Rules: What Skills and Experience do CMOs Need on Modern Marketing Teams?"
  • Mentors:
    • Jay Baer, President of Convince & Convert, best-selling author, and marketing/CX expert
    • Catherine Blackmore, GVP Customer Success, Oracle Marketing Cloud
    • Jennifer Renaud, Global Marketing Lead/CMO, Oracle Marketing Cloud
    • Amanda Jobbins, Vice President EMEA & APAC Digital Demand Generation, Business Development & Marketing, Oracle

3:00 PM – 5:30 PM

Break

5:30 PM – 7:00 PM

Private Event and Networking Reception (Sierra Mojave Hospitality Suite, 39th Floor, at The Four Seasons, Las Vegas)
  • Q&A and Meet and Greet with Entertainment

8:00 PM – 10:45 PM

Customer Appreciation Event featuring Fitz and the Tantrums and Black Joe Lewis and the Honeybears (VIP Seating)

*Agenda is subject to change.