Preview the Sessions
Session Titles
Modern Customer Experience is a three-day conference that will include over 200 learning sessions from industry thought leaders, analysts, and customers. To complement traditional sessions, you can also get up front and personal through a number of hands-on workshops. We have also added a number of theaters, designed to provide in-depth thought leadership and visionary content, featuring customers, analyst and CX experts from around the globe. Please take a look at a sample of the amazing sessions you can expect at the conference.
Marketing
- Personalizing the Email Experience at Scale
- Bridging the Digital and Offline Divide
- Deliver the Right Customer Experiences Based On Real-Time Behavior
- Make Your Distributed Campaign Teams Productive With Simplified Campaign and Collaboration Tools
- Build and Deploy Apps to Improve Your Orchestration Program
- Harmonize Messaging and Online Experience – and Increase Customer Engagement
- Harness the Power of Testing and Drive Incremental Revenue
- Oracle Cross-Channel Marketing Overview and Roadmap
- Predictive Analytics and Artificial Intelligence - Learn the Latest Strategies
- Data-Driven B2B - An Introduction to Programmatic B2B Advertising
- An Introduction to Programmatic Account-Based Marketing
- Current Trends in Online Testing and the Future of Optimization
- Harnessing Web Personalization and Segmentation
- Oracle Testing & Personalization Overview and Product Roadmap
- CX Audience: A New Segmentation Tool That Leverages Profile, Behavior And Transactional Data
- From Inactive to Active, Using Offline Data to Dramatically Expand List Size
- Provide the Best Customer Experience Using Oracle CX Applications and Pre-Built Integrations
- Crossing the Cross-Device Chasm – Everything You Need To Know About the ID Graph
- Past Behavior Is the Best Predictor of Future Behavior
- Roadmap Session: Setting the Stage for Next-Generation Data Management Platforms
- Using Social Signals for Building Campaigns and Targeting Audiences
- Relevant Reach: Using Behavioral Data to Expand Reach without Busting the Bank on Buying Data
- Modeling 360: Enabling Marketers to Model Against Data Sourced Online and Offline
- Building Apps on Campaign Canvas and Program Canvas
- Create Contextualized Experiences with Oracle Marketing Automation and Testing & Personalization
- Everyone in Your Organization Is a Content Marketer
- Fuel Modern Marketing Conversations to Drive Revenue
- Leverage the Oracle Marketing Cloud to Define Account-Based Marketing Strategies
- Oracle Marketing Automation & Content Marketing Roadmap
- Become a Sales Enablement Hero: The Toolkit You Need To Generate Revenue Together
- The Marketing Technologist Toolbox: Tips and Tricks for Every Digital Marketer
- Mobile Innovation and Enhanced Customer Engagement
Service
- Oracle Executive Fireside Chat
- Oracle Policy Automation Overview and Roadmap
- Oracle Policy Automation Customer Showcase
- Platform Overview and Roadmap
- Integrations Introduction
- Extensibility Introduction
- Intermediate Integrations
- Desktop Extensions for the Browser User Interface
- Fireside Chat with Your Development Experts
- Oracle Field Service Cloud New Product Version
- Oracle Field Service Cloud Product Roadmap
- Agent Desktop Overview and Roadmap
- Agent Desktop Customer Showcase
- Accelerating Your Agent Mobile Experience
- Innovative Workspace Design
- Up the Ante with Dashboards
- Analytics for Developers
- Oracle Knowledge Overview and Roadmap
- Oracle Knowledge Customer Showcase
- Tips and Tricks for Knowledge Foundation
- The Future of #socialservice
- Web Customer Service Overview and Roadmap
- Web Customer Service Customer Showcase
- Intermediate Customer Portal
- Magic Behind a Great Chat Experience
- Video Chat and Cobrowse
- Innovation Talk: Virtual Assistant
- Innovation Talk: Internet of Things (IoT)
- Innovation Talk: Social Messaging
Sales
- Sales General Session: Modern Sales Industry Trends and Strategies
- Sales Automation of the Future: presented by Forrester Research
- Modernization and Transformation with Core Sales Force Automation
- Sales Cloud: Future Direction of the Sales Ecosystem
- The Modern Sales Immersion Center; an Interactive Experience
- The Future of Work: A User Experience Showcase of Innovation, Gadgets, & more…
- The Millennial Perspective, presented by UNLV Lee Business School
- The New Unified Sales and Service Approach and Vision for the Future: Engagement Cloud
- Centralizing and Simplifying Sales Incentive Compensation at General Electric
- ADP’s Modernization and the Shift to an Agile Maintenance Process
- Revolutionizing Partner Engagement at VSP Vision Care
- Sales Analytics: The Path to Better, Faster and Robust Sales Insights
- Configure, Price and Quote: a Roadmap
- Our CPQ Journey: Motorola Solutions
- CPQ: Accessing Product Capabilities and Guided Sales Through Mobile Application
- Modernization and the Shift to Oracle Sales Cloud
- Configure, Price and Quote Interactive Tech Lab for Administrators
- Digital and Knowledge Driven Customer Service with Engagement Cloud
- Exploring Multi-Channels and Case Management with Engagement Cloud
Commerce
- Commerce Keynote: Evolving the Commerce Digital Interaction
- Commerce Vision & Strategy @ Oracle
- Unlocking Mobile Commerce Experiences
- Retaining Brand Identity in Hyper Competitive Markets
- Re-Designing the Digital Brand: From ‘Silos’ to Integrated Teams
- Getting the CMO and CTO to Work as Partners
- APIs: Not just for Tech Teams
- Ecommerce Holy Grail: Personalization Trends and Best Practices
- Back to Basics -- Strategies to Understand What Shoppers Want
- Building & Driving Customer Self Service Experiences with CPQ and Commerce Cloud
- Designing a Path to the Cloud: Hybrid and Cloud Migration Strategies
- Omni-Channel Reality: How to Make the Most of It to Surpass the Competition
- Raising CLTV with Effective Promotions
- Driving Online Conversion with A/B Testing
- The Power of Search -- Good Search, Good Results
- Conquering Global Commerce
- Experience Management in 3 Steps