Modern Sales Experience

Drive More Profitability with Modern Sales

CX Sales at Modern Customer Experience


Imagine the future. The Modern Sales Experience will feature leading thought leaders and industry insiders. Tad Travis, Director of Research at Gartner Research will kick off the CX Sales General session with Focus on Sales Processes for Better B2B CX Programs. Next, Siva Sundaresan, GVP Oracle Sales Applications, will share his insights on modern sales and explore the extended sales ecosystem. John Bruno from Forrester will present at the 2nd CX Sales General Session with the topic, Customer Obsession Reshapes Modern Selling.

View all CX Sales Sessions

Imagine Themed Sessions:

CX Sales General Session: Focus on Sales Process for Better B2B CX Programs

Customers expect us to engage with them on their terms, but too often sales processes are excluded from CX programs. Hear from Tad Travis, Research Director at Gartner, how leading B2B companies use technology and customer-centric techniques like moments of truth, to improve their CX customer experience programs. This is followed by a presentation by Siva Sundaresan, GVP Sales Application at Oracle, on the latest trends and sales strategies and the components of an extended sales ecosystem that are transforming sales organizations around the globe.

Customer Obsession Reshapes Modern Selling: Forrester Research

For decades, organizations have invested in technologies to help them scale and improve their sales processes, however these strategies are sorely lacking in today's customer-led world. As a result, many companies still employ decades old strategies for servings today’s customers. Companies must get closer to their customers, and the first step is to equip sellers with the right tools and technologies to deliver value at each step of the buyers’ journeys. Come to this session and hear from Jon Bruno, Forrester Research, to learn how companies are driving better customer experiences and growing revenue by moving their sales strategies from the front office to the front line and focusing on buyer-seller engagement.

The New Unified Sales and Service Approach and Vision for the Future

In this session, learn how sales and service when unified on a single platform can transform your organization. Engage with the Oracle Sales and Service Product Management team to hear about the value and efficiencies this combination brings for B2B companies that not only handle sales but also service management.

Configure, Price and Quote: Roadmapping the Future of CPQ

Oracle CPQ Cloud builds on its 16-year history of customer success. Join Fazal Gupta, Director of CPQ Cloud Product Management, for a view into the functionalities that will drive ease-of-use, more use cases, simpler administration along with greater flexibility, and performance at ever-increasing scale. Our goal remains, as always, to enable our customers' sales success. Fazal will not only outline CPQ Cloud's product direction, he'll also share how his team prioritizes your feature requests, anticipates the evolution of the CPQ marketplace and schedules releases.


Modern Customer Experience has a major emphasis this year on new innovations. We have created a series of “Inspire” sessions. These topics span all CX solution areas and are led by renowned outside speakers. The 30-minute format provides an opportunity for dynamic presenters to introduce and provide clarity around new innovations such as Internet of Things, intelligent chatbots and robots, Blockchain for financial services and voice command interactions. Find out what’s new and what this all means for you.

Innovate Themed Sessions:

From Liking to Loyalty: Dr. Anjala Krishen, UNLV

Loyalty is hard to come by these days with so many competitors vying for your customers’ heart and minds. In order to build a loyal, sustainable following (be it your Facebook page, an exclusive customer community, or an actual loyalty program) companies should cultivate three main ingredients of social network affinity: sense of belonging, interactivity, and emotional connection.

The Future of CX: A User Experience Showcase of Innovation, Gadgets, & more...

Oracle understands the next generation of enterprise user experiences focus on the key themes of simplicity, mobility, and extensibility. Wearable devices are everywhere but how can they be effectively integrated into your enterprise? Mobile applications can drive organizational behaviors, but why do they often look, feel, and interact with users differently? As users travel and telework, how can organizations extend workflows and provide consistency to the physical user experience? These are just some of the questions we will explore together. Come by and experience them for yourself, and get inspired by the future of the cloud.


What impact is digital transformation having on customer experience for sales organizations? The third theme of this conference is all about engaging, interacting with experts and also learning. We have identified companies who have taken risks and are now in leadership positions. Special guest companies such as General Electric, VSP and ADP will share their stories and discuss best practices and challenges.

There will be plenty of opportunities and topic choices available to you in the dynamic theater sessions in the CX Sales exhibit area of the Solution Center. They will elaborate on topics such as sales force automation, working with partners, implementing configure, price and quote for organizations with complex products as well as the latest sales performance management and sales analytics case studies. Learn about Adaptive Sales Intelligence, productive mobile selling and the new rules of engagement when sales and service are combined in a single platform.

Impact Themed Sessions:

Hear from leading organizations such as GE, ADP, VSP in these insightful sessions where they will share stories, best practices and challenges.

Sales Performance Management – Going beyond Incentive Compensation

Transforming Global Operations for Sales and Marketing: The Atradius Story

From Good to Great: ADP Takes the Next Step(s)

Modernization and Transformation; the TMEIC Story

How VSP is Leveraging Sales Cloud and Siebel for Partner Relationship Management

And there’s more. Further engage and participate at these various formatted venues.

The Modern Sales Immersion Center: A Day in the Life of Sales

Actively engage with solution consultants, product management team members or participate in the day in the life of a sales rep as they walk from station to station experiencing a full range of demonstrations. This is your opportunity to be hands on with technology as it is applied to business.

Configure, Price and Quote Interactive Tech Lab for Administrators

This intensive 2-day series of sessions provides CPQ administrators with all the tools they need to implement, configure and manage their Configure, Price and Quote operations. There are many hands on exercises as well as discussion and networking opportunities spanning the two days.

Explore the full listing of Sales, CPQ and Engagement Cloud sessions.