Marketing Tracks

Marketing Tracks

This year’s conference offers over 170 sessions led by marketing professionals aligned to seven different tracks

• Harnessing Data and Analytics for Marketing
• B2C Cross Channel Marketing – Orchestrate Consumer Experience
• Enlightened Digital Advertising
• Digital Transformation for Marketing Leaders
• Test, Personalize, Convert!
• B2B Marketing Automation
• “Mobile-First” is Now “Mobile-Always”

Harnessing Data and Analytics for Marketing

Data and analytics are the lifeblood of marketing in the digital world. But with the explosion of new data sources and marketing channels, harnessing all of that data for actionable insight can be a nightmare. Analysis paralysis, anyone? Learn how to take your data game to the next level by using data and analytics to understand customer behavior, engage with your customers, and deliver better marketing outcomes.

• Data Normalization - Key tactic in good lead management.
• Enriched Lead Scoring with Oracle Eloqua and Oracle Infinity
• Face Your Fears: Making Automation That Works When You Have Messy Data
• Insights, not Reporting: Translating Engagement into Revenue Lift
• Make the Best Use of Your Data: Top 3 Tips to Optimizing and Enriching Your Data
• New Rules of Engagement: Mastering the World of Data with DMPs
• Optimizing Oracle Responsys Campaigns with Oracle Infinity

B2C Cross Channel Marketing – Orchestrate Consumer Experience

Consumers are deluged with “always on” marketing messages across all of their devices and channels. As a result, most companies have struggled winning the moments that matter. Learn how innovative B2C marketers are breaking through the noise by capturing and reacting to customer interactions in real-time with highly personalized messaging.

• Adopting SMS into Your Responsys Marketing Strategy
• A Journey in Proving the ROI of B2B Marketing Programs
• Appending Power: Data Insights for Smarter Targeting and Personalization
• A Practical Guide to Web and Mobile App Personalization with Oracle Maxymiser
• Connecting Online Metrics Across Devices and Display Ads with Oracle Maxymiser
• Connecting the Customer Data Ecosystem with CX Audience
• Crafting a Coordinated Personalized Customer Experience

Enlightened Digital Advertising

With the explosion of mobile devices and marketing channels, digital advertising is more complex than ever now. Learn how to target more precisely across devices, create and deliver more targetable media campaigns, and generate higher ROI from your advertising campaigns.

• A Practical Guide to Web and Mobile App Personalization with Oracle Maxymiser
• Domestic & International Best Practices in Spirits Digital Marketing
• New Rules of Engagement: Mastering the World of Data with DMPs
• The B2B Channel Marketing Revolution: Data Enabling Targeted Digital Marketing
• The Power of ABM: Data-Driven B2B Digital Marketing across Online and Social
• Using 3rd Party Data to Transform Marketing

Digital Transformation for Marketing Leaders

Attention is the new oil. Earning the right to converse with customers is a marketer’s greatest challenge in today’s multi-channel world. Learn directly from other marketing leaders about how they have transformed their organizations for the digital age to earn that right and how they have used technology to get there.

• Connecting the Disconnected
• Crafting a Coordinated Personalized Customer Experience
• Customer Experience As Your Most Important Product
• Fundamentally Broken: Fixing the Unfixable
• Global Marketing Team Transformation: From Silos to Transparency
• How La-Z-Boy is Using Data to Drive Results Through Cross-Channel Orchestration
• How Oracle is helping Giant move from traditional to a consumer-focused business

Test, Personalize, Convert!

Long or short copy? One offer or two? Which is the most engaging experience? Take out the guesswork and make data-driven decisions by utilizing the latest A/B and multivariate testing techniques. Deliver more lead conversions, higher revenue, and an improved, personalized customer experience for your brand.

• A Practical Guide to Web and Mobile App Personalization with Oracle Maxymiser
• Connecting Online Metrics Across Devices and Display Ads with Oracle Maxymiser
• How Oracle Maxymiser Solves the Evolving Challenges of Online Optimization
• How to Maturely Run Landing Page Tests, Ensuring Maximum Learning and Results
• Integrating AI into your B2C MarTech
• Accelerate B2B Conversions with Personalization & Optimization
• Testing Mobile Campaigns Can Be A Challenge

B2B Marketing Automation

Personalize B2B experiences to increase conversions and accelerate sales. Once a prospect raises their hand and engages with a brand, the real work for B2B marketers begins. Learn how to engage audiences with brilliantly personalized campaigns across multiple channels including email, display search, web, video, and mobile.

• 10 Oracle Eloqua Hacks for the Modern Marketing Wizard
• Accelerate B2B Conversions with Personalization & Optimization
• Account-Based Marketing Fundamentals: Enabling ABM in Eloqua
• Actionable Market Engagement Programs: Engagement on the Individual’s Terms
• A Holistic Approach to Sales and Marketing Alignment
• A Look Ahead at Oracle Eloqua and Oracle Content Marketing
• Applying Data & Analytics for Growth

“Mobile-First” is Now “Mobile-Always”

We check our phones about 85 times each day, so businesses must learn how to integrate the mobile touchpoint within the overall customer experience. Learn how leading marketers are integrating mobile into their broader marketing strategy to address the needs of today’s always connected consumer.

• Adopting SMS into Your Responsys Marketing Strategy
• Driving Business Results with SMS
• Everything Mobile for B2C Marketers
• Looking Forward: Oracle Responsys and Mobile Product Road Map
• Mobile App Messaging: Best Practices, Trends, and Lessons Learned
• Mobile App Messaging for Smarties!
• Testing Mobile Campaigns Can Be A Challenge