Marketers attend Modern Customer Experience to gain valuable industry insights and hone the art and science of their craft over four days of deep-dive workshops, product training, innovative demos, inspiring thought leadership, limitless networking, and fun!
This year, marketers can choose from over 170 customer-led sessions on topics with industry leaders and peer experts that will deliver instantly actionable insights in business strategy and technology applications, including:
From seasoned marketers to those just beginning their digital transformation, no other conference offers more to drive brand loyalty with scalable, personalized programs to maximize marketing strategies and advance careers.
Data and analytics are the lifeblood of marketing in the digital world. But with the explosion of new data sources and marketing channels, harnessing all of that data for actionable insight can be a nightmare. Analysis paralysis, anyone? Learn how to take your data game to the next level by using data and analytics to understand customer behavior, engage with your customers, and deliver better marketing outcomes.
Consumers are deluged with “always on” marketing messages across all of their devices and channels. As a result, most companies have struggled winning the moments that matter. Learn how innovative B2C marketers are breaking through the noise by capturing and reacting to customer interactions in real-time with highly personalized messaging.
With the explosion of mobile devices and marketing channels, digital advertising is more complex than ever now. Learn how to target more precisely across devices, create and deliver more targetable media campaigns, and generate higher ROI from your advertising campaigns.
Attention is the new oil. Earning the right to converse with customers is a marketer’s greatest challenge in today’s multi-channel world. Learn directly from other marketing leaders about how they have transformed their organizations for the digital age to earn that right and how they have used technology to get there.
Long or short copy? One offer or two? Which is the most engaging experience? Take out the guesswork and make data-driven decisions by utilizing the latest A/B and multivariate testing techniques. Deliver more lead conversions, higher revenue, and an improved, personalized customer experience for your brand.
Personalize B2B experiences to increase conversions and accelerate sales. Once a prospect raises their hand and engages with a brand, the real work for B2B marketers begins. Learn how to engage audiences with brilliantly personalized campaigns across multiple channels including email, display search, web, video, and mobile.
We check our phones about 85 times each day, so businesses must learn how to integrate the mobile touchpoint within the overall customer experience. Learn how leading marketers are integrating mobile into their broader marketing strategy to address the needs of today’s always connected consumer.
Become a more sophisticated digital marketer. Attend any or all of the Marketing General Sessions led by experts from Oracle and partner brands for a glimpse into what Oracle has in store for the future of B2B and B2C marketing. These general sessions are packed to the brim with fascinating insights into the ever-evolving role of marketing in an organization. You don’t want to miss out!
We are delighted to host the 12th Annual Markie Awards honoring Excellence in Marketing and Commerce. This prestigious awards program is designed to recognize marketers around the world who push the boundaries of innovation to create truly remarkable customer experiences. On Tuesday, April 10, join the party as the 2018 Markie winners are announced in a glamorous ceremony and awarded the trademark golden statuette (designed by the same firm that created the Television Academy’s Emmy statue). Be sure to check the Markies page on March 15 when the finalists are announced.
We’re offering 30 different pre-conference education sessions for Oracle Marketing Cloud. In-depth training, workshops and deep dive sessions are designed to help you dig deeper into your career. There’s so much great content that we are starting early on Monday, April 9, 2018 at 12:00 noon.