Modern Marketing Essentials

Overview:

Title: Attaining Omni-Channel Nirvana: 6 tips from leading brands
(Tip 1): Harness the power of Artificial Intelligence

Duration: 20 mins

Description:

Artificial Intelligence in marketing is real. And here to stay.

The ability to analyze, understand, recommend and predict based on data-driven patterns is already changing the marketing landscape.

Connected data and intelligence, gives marketers the opportunity to orchestrate sophisticated contextual engagement across channels and create authentic experiences that build long-term customer relationships.

Using the power of AI, you can confidently engage with customers and prospects at a time that suits them, on a channel you know they prefer and the exact message that will resonate. More importantly, you can predict how, why and when consumers buy products.

Join us on this webinar, as we breakdown a three-step framework with real-life examples on how marketers can leverage the power of Artificial Intelligence for omni-channel success.

Speakers

Lisa Collins

Director CX Strategy, Oracle

Lisa is a Director of CX Strategy at Oracle, a role which provides her with insights into how marketers and customer experience professionals are applying new technology to traditional systems in order to drive business growth.

As part of her regional role, Lisa provides executive consulting and digital roadmaps for Oracle Digital’s most strategic customers. Lisa has 14+ years’ experience in the industry, eight of those in Asia Pacific.

Speaker Social Link

Julie Dura

Principal Solutions Consultant, Customer Experience, Oracle

Julie is a passionate Customer Experience practitioner who has seen the industry transform over the years. From working in the CRM space early on to now being at the forefront of the experience economy.

She’s advised and worked with marketers in their modernization and transformation journeys across US, Canada, France, Spain and Singapore.

Speaker Social Link

Overview:

Title: How successful brands use engagement to supercharge their loyalty programs

Duration: 45 mins

Description:

Successful omnichannel loyalty programs offer authentic customer experiences that yield stronger customer engagement and higher spend. Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones.

Overview:

Title: Keeping customer interactions intelligent in the face of change: ADMA special virtual event

Duration: 62 mins

Description:

As marketers strive to cope with the fallout of the COVID-19 crisis, there’s been a significant shift from acquisition to customer engagement and retention. Never has customer experience management been more important than it is right now. And smart marketers know it.Building an intelligent, data-driven approach to customer engagement is key to closing the loop on experience at any moment in time. But with customer needs, values and contexts changing almost daily in the COVID-19 climate, responsiveness has become more critical than ever.So how do you ensure your engagement conversations and connections pivot with the ever-changing needs of customers looking for stability, security and reassurance in the current context, while also supporting your business ambitions and growth long-term?

Overview:

Title: Attaining Omni-Channel Nirvana: 6 tips from leading brands
(Tip 2): Supercharge 1:1 connections with Loyalty Marketing

Duration: 30 mins

Description:

With third-party data becoming scarcer and more restricted, personalization and targeting has become harder. A loyalty and engagement program is not only designed to build meaningful consumer-brand relationships, but also enable brands to capture individual user cross-platform data and build rich first-party profiles. Driving engagement to surprise and delight customers effectively is your route to earn their trust, build advocacy and continued business. In this webinar, we cover the impact Loyalty Marketing can have in achieving Omni-channel success. What are the must-haves of a good loyalty program, how to measure success, how to collect and activate data and examples of creative engagement tactics that you can use.

Overview:

Title: Attaining Omni-Channel Nirvana: 6 tips from leading brands
(Tip 3): Transition to a channel-less CX

Duration: 30 mins

Description:

Every micro-moment is an opportunity for brands to build trust with prospects and customers. All they want is, to have their questions answered and problems solved. This experience to be hassle-free and channel-agnostic.

How can brands make channels inconsequential?
Connected data is at the heart of it all. Join this 20minute webinar for a simple three-step process on how CMOs can accelerate their channel-less CX strategy.

Overview:

Title: Attaining Omni-Channel Nirvana: 6 tips from leading brands
(Tip 4): From transactional to enlightened real-time engagement

Duration: 30 mins

Description:

Real-time engagement has to be contextual, precise and swift. When done right, it creates a deep audience connection and provides useful signals that brands can leverage.

These signals tell you a lot about each customer, like their intent, preferences, an issue they want resolved. Knowing this and serving resolutions in real-time gives you the chance to significantly impact lifetime value, or boost retention.

Majority of all email sent by brands consist of trigger based transactional messages, or messages sent in response to a customer interaction with a company – aka, a trigger or transaction. For example sales orders, airline reservations, form fills, password resets, payment reminders, purchase receipts, etc.

In this 20 minute webinar, we show you how outdated trigger based messaging can be. We uncover what real-time engagement today looks like and the benefits future-ready marketers are seeing with real real-time engagement.

Speakers

Lisa Collins

Director CX Strategy, Oracle

Lisa is a Director of CX Strategy at Oracle, a role which provides her with insights into how marketers and customer experience professionals are applying new technology to traditional systems in order to drive business growth.

As part of her regional role, Lisa provides executive consulting and digital roadmaps for Oracle Digital’s most strategic customers. Lisa has 14+ years’ experience in the industry, eight of those in Asia Pacific.

Speaker Social Link

Julie Dura

Principal Solutions Consultant, Customer Experience, Oracle

Julie is a passionate Customer Experience practitioner who has seen the industry transform over the years. From working in the CRM space early on to now being at the forefront of the experience economy.

She’s advised and worked with marketers in their modernization and transformation journeys across US, Canada, France, Spain and Singapore.

Speaker Social Link

Overview:

Title: Attaining Omni-Channel Nirvana: 6 tips from leading brands
(Tip 5): Surprise yourself with revenue generation from testing

Duration: 30 mins

Description:

DMA (direct marketing association) research found that only 3 out of 10 marketers test their marketing strategies because it is so hard to do.

It doesn’t have to be!
Research also shows that companies that test consistently drove an incremental lift in revenue of 25%

Join us in this 20 minute webinar as we cover the various elements you can test that have a direct impact on revenue. We also uncover how you should test with a three-step framework and show you examples of some leading brands who are doing this right.

Speakers

Lisa Collins

Director CX Strategy, Oracle

Lisa is a Director of CX Strategy at Oracle, a role which provides her with insights into how marketers and customer experience professionals are applying new technology to traditional systems in order to drive business growth.

As part of her regional role, Lisa provides executive consulting and digital roadmaps for Oracle Digital’s most strategic customers. Lisa has 14+ years’ experience in the industry, eight of those in Asia Pacific.

Speaker Social Link

Julie Dura

Principal Solutions Consultant, Customer Experience, Oracle

Julie is a passionate Customer Experience practitioner who has seen the industry transform over the years. From working in the CRM space early on to now being at the forefront of the experience economy.

She’s advised and worked with marketers in their modernization and transformation journeys across US, Canada, France, Spain and Singapore.

Speaker Social Link

Overview:

Title: Attaining Omni-Channel Nirvana: 6 tips from leading brands
(Tip 6): Granular personalization powered by AI-driven segmentation

Duration: 30 mins

Description:

Precision in segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into meaningful groups lets you target messages to customers contextually enabling you to personalize.
Artificial intelligence can make engaging with a ‘market of one’ a reality. And how!
Watch AI driven hyper-personalization truly deliver scale, the holy-grail of all things marketing.
Join us in this 20 minute webinar as we uncover how CMOs can go about making this a reality.

Speakers

Lisa Collins

Director CX Strategy, Oracle

Lisa is a Director of CX Strategy at Oracle, a role which provides her with insights into how marketers and customer experience professionals are applying new technology to traditional systems in order to drive business growth.

As part of her regional role, Lisa provides executive consulting and digital roadmaps for Oracle Digital’s most strategic customers. Lisa has 14+ years’ experience in the industry, eight of those in Asia Pacific.

Speaker Social Link

Julie Dura

Principal Solutions Consultant, Customer Experience, Oracle

Julie is a passionate Customer Experience practitioner who has seen the industry transform over the years. From working in the CRM space early on to now being at the forefront of the experience economy.

She’s advised and worked with marketers in their modernization and transformation journeys across US, Canada, France, Spain and Singapore.

Speaker Social Link