Here are the 10 articles you turned to most during a trying year. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Here are the 10 articles you turned to most during a year full of change.

Whether it was Gmail and Yahoo’s new deliverability requirements, generative AI, or the ongoing drive to increase loyalty, 2023 brought plenty of challenges. We hope our insights helped you adapt and serve your customers better. We’re ready to help you take on another year full of opportunities to improve and impediments to overcome. Here’s to a successful 2024! partying face emoji

Chad S. White

Head of Research
Oracle Digital Experience Agency

In this issue:

How much harder is email marketing?
7 types of customer attributes
Picking the right sender name
The future of content marketing
Gmail & Yahoo agree on standards

Pretending that email marketing hasn’t gotten harder is a recipe for failure. So is ignoring consumers’ rising expectations for better email experiences.

How Much Harder Has Email Marketing Become?

Has email marketing become 200% more difficult over the past 10 years? Or merely 50% more difficult?

How to manage the change

Oracle’s Kaiti Gary discusses customer attributes that are demographic, firmographic, technographic, geographic, psychographic, and more.

7 Types of Customer Attributes for Segmentation & Personalization

In our latest Marketing Checklist, we share 170+ customer attributes, breaking them down into 7 different kinds of information.

Understand each type

Oracle Marketing Consulting B2B experts Jessica Stamer, Kaitlin Reno, and Laura Marty explain how to use a person’s name safely.

Picking the Right Sender Name: Brand or Person?

Some brands are feeling the pressure to use people’s names as their sender names, but if that’s done in the wrong way, this tactic can cause a number of problems.

How to choose

Oracle’s Chad S. White was inspired after reading the new 2nd edition of “Epic Content Marketing.”

The Future of Content Marketing: 5 Predictions

1.  Continued democratization of media
2.  Web3 will be niche
3.  AI-generated content will raise the bar

See all 5

Email deliverability experts Daniel Deneweth, Heather Goff, and Brian Sullivan explain the new mandates and how brands can comply.

New Gmail & Yahoo Deliverability Requirements

In an unprecedented collaboration, Gmail and Yahoo have jointly released new sender standards that bulk senders need to comply with by February 2024.

What senders need to do

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